Request early access
Managers & Agencies

From roster to settlement: what an agency operating system needs to do

Agencies run on five things: a roster, a pipeline, a calendar, a ledger and a team. Most tooling handles two. Here is how we think about all five.

August 31, 2026
KONNOVA Team
6 min read

The word "CRM" undersells what an agency actually manages. The relationships are the easy part. The hard part is that every relationship generates dates, money and obligations, and someone has to keep all of it straight across a team.

Roster

Every artist with their verified profile, availability, rates and requirements. One source of truth, not a folder of PDFs.

Pipeline

Every offer at its real stage, with the counter history and the person responsible.

Calendar

Holds, confirmed dates, travel days and conflicts, visible per artist and per team member.

Ledger

Deposits due, deposits received, settlements outstanding, commissions. If it is not reconciled, it is not known.

Team

Permissions that match roles. A junior agent can propose but not sign. A finance person can see settlements but not messages.

KONNOVA's Manager Pro and Agency plans are built around these five surfaces. The 14-day trial exists so you can load a real roster and see whether it holds up.