What managers should actually track in a deal pipeline

Most managers keep the pipeline in their head, with a spreadsheet as backup. That works until the roster grows, a second team member joins, or a deal goes wrong and nobody can reconstruct what was said when.

Stages that mean something

Interest, Offer sent, Counter, Agreed, Contracted, Advanced, Played, Settled. Each stage should be a fact, not a feeling. "Agreed" means both sides confirmed terms in writing, not that the promoter sounded keen.

Fields worth the effort

• Counterparty and whether they are verified.
• Date, venue, market and capacity.
• Guarantee, deposit, deposit received date.
• Every counter, with who proposed it and when.
• Cancellation terms.
• Settlement status and outstanding balance.

Why this matters beyond organisation

A pipeline with real stages is a negotiating asset. You can show an artist their year at a glance. You can show a venue that your acts settle cleanly. And when a dispute comes, you have the record. KONNOVA's booking flow captures each of these as the deal moves, so the pipeline builds itself.