What managers should actually track in a deal pipeline

Most managers keep the pipeline in their head, with a spreadsheet as backup. That works until the roster grows, a second team member joins, or a deal goes wrong and nobody can reconstruct what was said when.

Stages that mean something

Interest, Offer sent, Counter, Agreed, Contracted, Advanced, Played, Settled. Each stage should be a fact, not a feeling. "Agreed" means both sides confirmed terms in writing, not that the promoter sounded keen.

Fields worth the effort

• Counterparty and whether they are verified.
• Date, venue, market and capacity.
• Guarantee, deposit, deposit received date.
• Every counter, with who proposed it and when.
• Cancellation terms.
• Settlement status and outstanding balance.

Why this matters beyond organisation

A pipeline with real stages is a negotiating asset. You can show an artist their year at a glance. You can show a venue that your acts settle cleanly. And when a dispute comes, you have the record. KONNOVA's booking flow captures the counterparty and their verification, the date, venue and market, the fee and what is covered, and every counter with who proposed it and when. Deposits and settlements stay between you and the promoter: KONNOVA never holds funds.